On 6/27/2002, an investor putting $10,000 into Apple, Amazon and Medifast would have had the following profits:
By 9/12/2018, Apple grew to $1.25 million, Amazon grew to $2.05 million and Medifast grew to $21.2 million.
On 6/27/2002, Apple’s PRI™ was 19, Amazon’s was 72 and Medifast’s was 0.

Symbol Company Date Price Market Cap PRI™ FRI™ ERI™ FRR™ MID™ P/S Ratio P/E Ratio High Date Highest Future Price Gain
AAPL Apple 6/27/02 $0.30 $6,068 19 22 20 8 8 1.0 29.6 12/14/23 $198.11 64,939%
AMZN Amazon 6/27/02 $0.79 $5,949 72 74 73 100 69 1.8 -16.7 7/8/21 $186.57 23,427%
MED Medifast 6/27/02 $0.13 $1 0 61 44 39 35 0.2 1.5 5/28/21 $332.35 255,479%

After a crash, people buy companies with “familiar” names. If they had accurate and reliable ratings of the probability of a stock falling or rising, they would base their decision on those ratings, not on the familiarity of the names or the size of the company.