In 1990, McDonald’s was a “safe” company. Today it is very risky:
From 1985 to 1990, its revenues had increased by 80%. However, since 2013 they have decreased by -24%!
In 1990, its debts were about equal to its revenues, but today debts are 92% greater than revenues.
In 1990, its Price to Sales ratio was 1.58, well within reason. McDonald’s current Price to Sales ratio, however, is an excessive 6.67.